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Retail

Outside of shop.jpg

For this module, each student were given a sector of retail and a brand to design a retail display fixture and store for. I was given the shoe brand Camper. As I knew nothing of the brand beforehand, I had to make in-depth research to figure out what the brand's image was and what it stood for. From the results I started to experiment and design a fixture. The fixture was inspired by the most popular shoe of the brand, 'Pelotas' which holds 87 'balls' on the sole of each and every shoe of the collection. 
I later moved forward with the store design and as I researched further, I found a more influential shoe collection, named 'Pix' which I could create more individual designs from for the brand. The lines and forms that come from this shoe is extremely clean and cutting-edge, which I could connote with Camper's current concept store project 'CamperLAB'.

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